THE NEWEST GLOBAL FASHION NEWS YOU NEED TO KNOW FROM AROUND THE WEB

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This year’s Met Gala themed “Camp” guaranteed gaudiness and spectacle. Moschino versus Yves Saint Laurent (at left and right, respectively).

What is Camp? The Met seeks to find out through fashion

This year over the top clothes take over New York’s most venerable museum. The theme for this year’s Met Gala is “Camp”, but this broad theme left everyone wondering what really is “Camp”?  On the red carpet, camp will be interpreted all over again by the throng of celebrities attending the Met Gala, which typically draws some combination of Kardashian-Jenners, Beyoncé, Lady Gaga, and whoever else is blowing up at the moment.

Read this on www.vox.com >

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Fashion Nova’s “Cancer Warning” label has customers freaking out!

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Fashion Nova’s Water Sports Bikini sells for $34.99, Fashion Nova. 

Carcinogens are often found in food, medical drugs, polluted water… but did you know they’re now found on bathing suits?

Fashion Nova’s customers are currently freaking out after an user shared on Twitter the terrifying warning label of her slime-green Fashion Nova bikini. The label stated: “This product contains Di(2-ethylhexl) phthalate, lead and cadmium, which are known in the state of California to cause cancer, birth defects and other reproductive harm.”

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User shared this with her Twitter followers on Monday. The post now has over ten thousand likes and 7 thousand retweets. – Twitter User Post 

After sharing these images, Twitter has been buzzing! While that warning was very worrisome, not everyone was so put out by it. Some tweeters pointed out that they have seen that same label in many other products in California. While some users bluntly admitted “Beauty is pain and sometimes death”.

Fashion Nova’s  support website states they make this warning as a result of Proposition 65, the Safe Drinking Water and Toxic Enforcement Act of 1986, which requires them to inform citizens in California about exposures to certain chemicals. Many tweeters abruptly agreed that although the warning is terrifying they’re glad that is there and wished that every company in the United States informed their citizens about the chemicals included in products.

Fashion Nova is a well-known fast-fashion online retailer and as we all know fast-fashion comes with a price! But is it really worth risking your health for a slime-green bikini? After finding the tag, the original poster stated that she’d no longer be shopping at the brand. One tweeter replied, “girlfriend saving lives”, this refers how us as users never really pay attention to product warning labels. Although this scandal has left Fashion Nova in the public eye, it has also helped raise awareness about carcinogens in everyday products. So after all it’s true when they say “you get what you payed for”. So next time you choose to buy trendy fast fashion pieces, make sure to check for warning labels!

If you liked reading about the latest fashion news, check out my last post THE GLOBAL FASHION NEWS YOU NEED TO KNOW FROM AROUND THE WEB ! Also feel free to comment or share if you have also found terrifying warning labels in your everyday products.

Bethany Williams |NOT JUST A LABEL

Emerging UK fashion designer Bethany Williams, is taking the fashion world by storm with her sustainable collection called “Breadline”. This collection highlights and helps find solutions to the hidden hunger in the UK, specifically working along side the Vauxhall Food Bank and Tesco to achieve this. The garments in the collection are 100% sustainable and are made out of waste materials, recycled cardboard, and ‘Tesco everyday value’ branded organic prints, all donated by Tesco. In addition, 30% of the collection’s profits will go to The Vauxhall food bank, continuing the cycle of exchange. Bethany Williams  provides an alternative system for fashion production, as she believes fashions’ reflection upon the world can create positive change. Check out her collection below:

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Photo Credits: Art Direction: Aaron Skipper, Photography: Amber Grace Dixon, Hair & Make up: Natalie Shafii, Models: Mustapha, Jonjo @ AMCK Models, Print Design: Kavita Ravaliya, Web Design: Ben de Silva, Studio Assitant: Natalie Hodgson. Special thanks to “Breadline” collaborators The Vauxhall Food Bank and Tesco.

If you liked Bethany William’s collection check out her page at www.bethany-williams.com and her Instagram page: Bethany_Williams_London. Feel free to leave comments below and your thoughts on how you liked the collection. Also check out my last post How to be Sustainable in Fashion!

5 Color Trends to Watch for in 2020 in the China Market

Due to the high concentration of purchasing power among Millennials and Gen Z, there has been a rapid change and innovation in China influencing open-mindedness amongst consumers. This shift is reflected in the five key colors for the market, taken from WGSN’s Global Colour palette . These tones may be untypical for the region, but they are set to have massive impact.

Bio Lime 

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Bio Lime is an energetic bright color highlighting digital culture and technology.

Bio Lime evolves from yellow cast neons. This luminous shade taps into the growing importance of digital colors, as technology becomes more omnipresent in daily life. Although this color has already been emerging in apparel and contemporary art, it is predicted it’s influence will grow in China for Autumn/Winter 2020 and 2021. This color will work well for athleisure/sporty designs or to make a strong directional statement.

Violet Spectrum

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Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

In the Chinese retail market, violet has traditionally been seen as a difficult color. However, with the change of social attitudes and spending power of young consumers this color is now being seen as an intrigue of what lies ahead and the discoveries beyond where we are now. The blue undertone of Violet Spectrum gives it a calmer quality, shifting away from the bold and regal associations or purple. Violet has also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of violet to the forefront of western pop culture as personal expressions of individuality.

Furnace

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Furnace offers a fresh take on red – a perennially important color in the Chinese market.

Furnace is traditional red, but with a twist! It is composed of red, but with an orange undertone. The influence of this color comes from the art world.  In particular, the work of Japanese contemporary artist Yayoi Kusama, who is known for her out-of-this-world sculptures. This color also takes inspiration from hair beauty trends, where the use of this color is being used in more adventurous ways!  As the spending power of younger consumers grows, the color furnace is being used to experiment. 

Ultra Cyan

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Ultra Cyan offers a new take on feminine color.

Ultra Cyan also known as teal, is a fusion of blue and green, which have both been gaining popularity over recent seasons. This color is inspired by water and sky offering a re-evaluation of what a feminine color can look like in China. Its duality gives it a versatile and trans-seasonal appeal and its saturation level adds a sense of confidence, which is preeminent for millennials. Ultra cyan is ideal for romantic dresses, but it’s digital quality can also work well for active looks and utilitarian designs. Tip: pair this color with soft pink for a fresh and feminine color combination.

Xanthoria 

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Xanthoria will cross over between fashion and interiors.

Xanthoria exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance. As an interest in interior design grows among Chinese consumers this retro yellow color is predicted to work equally well both in fashion and in the home. Xanthoria speaks to enlightenment, as it is a hue that sparks imagination and innovation. This color also plays into the popularity of traditional autumn tones, coordinating with any color and appealing to both men and women.

 

If you liked reading about global fashion and color trends from around the world, check out my last post! THE GLOBAL FASHION NEWS YOU NEED TO KNOW FROM AROUND THE WEB . Also please feel free to follow my blog and comment on which color is your favorite!

 

How to be Sustainable in Fashion

Over the years clothing has gotten cheaper, but do you know at what cost? Second to oil, the clothing and textile industry is the largest polluter in the world. In fact, more than 15 million tons of used textile waste is generated each year in the United States, and the amount has doubled over the last 20 years. When it comes to being “green” and making ethical fashion choices we all know we can do more, but sometimes knowing how you can make an effective contribution is the hardest part.

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Educate Yourself

It all starts by educating yourself and becoming aware! Learn the facts about who’s making your clothing and where. Get to know which brands are sustainable and which ones are not. Are you willing to change your favorite fast fashion store for a more sustainable one? Get to know the truth vs. myths about buying ethical clothing.

Some articles and videos to get you started: 

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Fast Fashion is having severe repercussions on the environment as well as on its workers. If fashion is to be sustainable, we need to seriously reduce the amount of clothing that we consume and radically transform our methods of manufacture, cutting down on waste and repurposing fabrics. Photo: Lucy Siegle quote (L); Fashion Revolution Moto (R). 

Shop for Eco-Friendly Fabrics

A simple way to be sustainable in fashion is by taking a few seconds to look at garment labels before we buy something new. But what constitutes a “sustainable” fabric versus one that is toxic to the earth? Eco-friendly fabrics consist of renewable fibers which are easy to grow or produce. They use limited water and energy to produce and are recyclable.

Here’s some Eco-Friendly Fabrics to look for: 

  • Linen- Made from flax plants, linen clothing is naturally biodegradable and recyclable. Not to mention, is also comfortable and extremely durable, it can even endure 20 years of wear!
  • Organic Cotton- Make sure to shop for organic cotton, which no pesticides are used in the process. Be aware because clothing labels won’t let you know if it’s cotton or organic cotton! Safest bet is to buy organic cotton clothing in the shades the cotton is grown in.
  • Hemp- This crop is easy to grow and needs little fertilizers and pesticides. It is also very versatile and can be made into a wide variety of fabrics.
  • Silk- Produced by caterpillars known as silk worms, this fabric is both light-weight and durable. However, it does involve killing silk worms so a cruelty-free alternative for ethical vegetarians is vegan silk.
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Before shopping take a look at the garment label. The greenest fabrics use limited water and energy to produce and are recyclable. Photo: Money Crashers 

Wash Less

Before you think I am crazy…I am not talking about completely stop washing your clothes, but simply wash LESS.  Besides buying, washing is an activity that it’s directly under our control. A recent study form Levi Jeans,  shows that nearly 60% of the environmental impacts come from washing and  37% of climate change impact comes from consumer care—mainly from laundering. Not only you can help save the environment, but your clothes will also last longer as washing fades colors and shrinks clothes. Unless a garment is visibly dirty or on the nose, take the challenge to wear your garments at least three times before they hit the laundry. Mother Earth will thank you later!

Use Reusable Bags

One of the thrills of shopping is flaunting around the mall holding a bunch of bags with all your purchases, but did you know that a plastic bag can take from 15 to 1,000 years to break down, depending on environment. That’s 100 times a humans lifetime! In fact the United States uses about 100 billion plastic bags per year, with the average person using between 350 and 500. But enough about negative facts! Here’s a positive one: If one person used reusable bags over their lifetime that would remove more than 22,000 plastic bags from the environment! You can start next time you go shopping, it’s never too late!

Recycle & Reuse

Saving the best for last, one of the biggest contributions you can do to be more sustainable in fashion is to recycle and reuse. Shop for clothes that are made out of recycled materials, turning what was thought as waste into something useful. You can also practice the act of reusing, by simply handing down your old or unwanted clothes to new users or by shopping at thrift stores. Recycling reduces waste and energy use, but reusing clothes eliminates waste products altogether.

Final Word

Being sustainable in fashion, all starts by being an informed shopper. After you’ve done your research the next step is to take ACTION. Then you can share your new knowledge with your friends and family, causing a word of mouth movement! One person can really make a change and in the day of today more fashion brands are working into being more sustainable. The change is slow- but it’s happening…will you make a change today?

If you liked reading about sustainable fashion, check out my last post The Future of Fashion is Sustainability  Also check out Fashion Revolution Movement urging consumers to ask brands, “Who Made My Clothes?” on social media. Please feel free to leave questions or comments below!

 

The Global Fashion news you need to know from around the web

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As Chinese fashion brand MO&Co. moves into the London market, it has set its sights on succeeding where other Chinese brands have failed. Photo: Mo&Co company

How China Giant MO&Co. Is Breaking into the U.K. Fashion Market

Chinese brand MO&Co. launched in 2014 and its primarily targeted towards millennials with an eye for a stylish chic silhouette. Recently, MO&Co. is moving into the London retail market. Eleftherios Dimitriou, U.K. Manager of MO&Co.’s flagship store on South Molton Street states, “It’s been very positive, people love the brand, and London has an international clientele. However, it is difficult to know if MO&Co. will indeed carve out a space on U.K, as other Chinese brands have failed.

Read more on https://jingdaily.com/china-moco-uk-fashion/

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5 Trends that Fashion Learned from Ancient Egypt

In the world of today, the influences of the ancient world on contemporary fashion are evident. Major fashion designers and brands gather inspiration from our early human societies to reinforce the trends that made fashion what it is today. Famous for it’s rich ancient culture, Egypt is one place that has inspired modern-day fashion. From Chanel to Gucci, here are the style lessons that fashion learned from ancient Egypt.

1. Egyptian Dresses

In ancient Egypt women made sheath and kalasiris dresses with a simple piece of linen. These dresses were worn over the shoulder to form a strap (like the picture below). Sometimes the dresses were ornamented with beads or jewels. Recently Chanel’s Pre-Fall 2019 Collection was full of reference to these ancient Egyptian dress styles. In fact, the collection took place in Temple of Dendur at the Metropolitan Museum of Art setting the mood for a chic mash-up of Ancient Egypt and New York City itself.

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Fragment of a Tomb Painting with Seated Women Holding a Lotus, 1539-1425 BC, Brooklyn Museum (L); Chanel, Runway Collection, Pre-Fall 2019, Vogue.com (R)

2. Cat Eye 

A trend that was very popular in ancient Egypt was the cat eye. This look was created using kohl eyeliner and resembles the eye of a cat, which were considered sacred in ancient Egypt. This look functioned to ease eye inflammations, protect the eyes from the glare of the sun, and enhance the almond shape of eyes. This dramatic cat eye look remains very popular in the day of today and is used in many runway looks!

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Egypt-Mania Blog Post (L); Antonio De Moraes Barros Filho/Getty (R) 

3. Egyptian Crowns 

Ancient Egypt used a large variety of crowns throughout its period. Some were for religious ceremonies, while others were to show authority. The different types of crowns were called the atef, the deshret, the hedjet, the khepresh, the pschent, and the Hemhem. Each crown holds an unique significance and were worn by different pharaohs or deities.  In contemporary fashion, the influence is visible in couture and celebrity fashion. Beyoncé constantly takes inspiration from Ancient Egypt to deliver to her audience “looks that wow”. In this image she wears an Egyptian crown resembling Egyptian queen Nefertiti.

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Beyonce in Lemonade (L); the bust of Nefertiti (R)

4. Egyptian Jewelry 

The ancient Egyptians loved jewelry and wore a variety of necklaces and collars made from a wide range of materials. In the upper classes jewelry was used as a way to mark social status, making it a great source of personal pride. The most iconic form of Egyptian jewelry is the broad layered collar known as a “wesekh” (or “weskhet”). The wesekh collar was often made of gold or other precious metals and gemstones. In contemporary fashion, jewelry/fashion designers take inspiration from the wesekh collar to produce beautiful statement necklaces or adorn dresses.

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Wesekh collar of Princess Neferuptah – Reign of Amenemhat III (L); Chanel, Runway Collection, Pre-Fall 2019, Vogue.com (R)

5. Thong Sandals 

In the New Kingdom era of Ancient Egypt, Egyptians began wearing footwear. The sandals used by the common people were simple and were composed of straw, reeds or leather. However, the wealthy wore sandals made out of leather, which lasted twice as long. The sandals were often decorated with beads and jewels; some also had buckles on the straps made from precious metals. When you look at the Egyptian sandal design, you will realize that it’s the same thong sandal design we wear today!

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Tutankhamen’s pharaoh sandals (L); Gucci Thong Sandals (R)

 

If you liked seeing how contemporary fashion takes influence from the past, please share this post with your friends. If you have any questions about Ancient Egypt fashion or actually just noticed you actually own Egyptian inspired pieces in your closet, share your experience in the comments! If you’re interest about learning about more global trends check out my last post: 5 COLOR TRENDS TO WATCH FOR IN 2020 IN THE CHINA MARKET .

 

The Future of Fashion is Sustainability

Fashion plays a huge role in the global economy. The fashion industry around the world generates more than a trillion dollars annually, supporting hundreds of millions of jobs around the world. However, this fast growing industry is heavily associated with having a high environmental cost. According to accomplished yogi and founder of Isha foundation Sadhguru Jaggi Vasudev, “It’s estimated that by 2025, that 98 percent of the fiber on the planet will be synthetic fiber”. This year’s New York Fashion Week ended on a philosophical note with Sadhguru Jaggi Vasudev and a group designer show called Fashion for Peace, communicated how it’s crucial to go back to designing fashion with minimal textile waste.

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Sadhguru attends this years’ New York Fashion Week and communicates  the importance of sustainability and reducing textile waste in fashion. Getty Images for NYFW: The Shows

Sadhguru Jaggi Vasudev latest Fashion for Peace social movement is pushing for the use of sustainable and natural textiles in the fashion industry. He states that India has the maximum variety of textile products on the planet. In fact, there are many villages in India where that particular village is the only place in the whole world where that specific kind of weave is made. Sadhguru Jaggi Vasudev believes that if India learns to market its textile products properly, we can run the nation on it. The goal of his movement is to demonstrate to the rest of the fashion industry that fashion can be sustainable and successful.

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India has the largest variety of textiles on the planet and it’s often associated for it’s  rich weaves, unique textiles, and their love for colors and prints. What makes their fabrics unique is that the identity of the prints and weaves are also unique to the region. Inspired from nature, architecture of temples and forts, rural life and geometric patterns, these prints in rich vibrant colors, speak a thousand words to the beholder. Photo: Fashion Metropolitan

In the world of today, consumer’s demand that a brand has transparency and green products, giving rise to even more designers standing up to this challenge of creating stylish and eco-friendly garments to meet these expectations. Designers are also taking on the trend of designing for longevity, rather than creating things that go out of fashion within weeks or months. Sadhguru emphasizes, “If all the designers can push towards encouraging everybody to make at least 50% of their wardrobes into natural fiber, it will be a great movement to start with.”

Fashion isn’t going anywhere. People will always need clothes and what we wear expresses who we are, our culture and how we want others to view us. But if we are aiming for the fashion industry to have a future we will have to use innovation and creativity to bend the industry into being more sustainable.

If you liked reading about sustainable fashion, check out my other sustainability post HOW TO BE SUSTAINABLE IN FASHION. Also please feel free to leave questions or comments below!